Retouchup Blog

20
Apr
Priorities

You have a fixed number of hours in a week, but numberless possibilities for what to do with them.

If you had to prioritize the following activities according to what will make the biggest difference to your business’ growth, where would retouching fall?

  • Staying in better contact with past clients.
  • Finding new ways to market to the community.
  • Asking for referrals from existing clients.
  • Building a social network following (twitter/facebook/blog).
  • Researching which up-sell products are most popular.
  • Streamlining your studio workflow.
  • Spending more time with each client.
  • Creating (new) seasonal promotions.
  • Creating alliances with related businesses.

Does retouching blemishes and stray hairs make the list?

By rearranging what we do with our limited time, we can make a big impact on our job satisfaction and business growth.

If you found RetouchUp.com in response to a retouching emergency, consider exploring using us as a business tool to allow you to reallocate limited hours.

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15
Apr
Time Well Spent: Our Auto-Responder Series

Some activities we do can pay long-term dividends.  Others are necessary, but once they’re done, the benefit is over.

One activity has continued to pay dividends for a long time, and that’s the auto-responder email series we created to welcome new clients.

This series of 4-6 brief emails (writen about a year ago in an afternoon, but revised regularly) is sent out to new clients over time.  All we have to do is give iContact that week’s new signups – and they will get a brief, helpful email introducing them to features they’ll need to know about. 

Not only is this helpful for new users – it’s a useful way to get people information over time, not through a firehose all at once – it’s a great way to keep us in their mind. 

An auto-responder series can be useful anytime you have a series of information you’d like to keep in front of willing recipients. 

How about a “Top Ten Wedding Tips From a Wedding Pro: Advice from someone who has attended hundreds of weddings from Alpine to Payson.”  Perhaps each wedding tip is sent out three days apart.  A wedding photographer’s site might be visited by many brides-to-be comparing galleries – what an advantage it would be to capture these potential clients’ email address with the promise of some juicy tips on having the best wedding possible…  Then to stay present in this person’s mind as the 10 tips unfold.

We email our new clients, but you could have a web form collect them on your site.  iContact is the company we use.  They can do auto-responders, email newsletters, as well as email tracking.

For us, our auto-responder series has really been time we felt was well spent and continues to pay dividends.

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11
Apr
Choosing The Better Part

What gets you going about photography?  Which interactions make your day?  Which parts of the job are the most satisfying?  How would you spend your ideal (working) day?

The odds are that retouching the typical stray hairs and blemishes doesn’t rank high on these questions.

If you can trade the hum-drum parts for the parts that keep you engaged, satisfied and most happy – you can bet your bottom dollar that it’ll affect your bottom line as well.

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04
Apr
Terrific Source for Photo Gifts

With over 250+ photo gift items, including many unique items such as porcelain photo plates, some of the highest value, lowest cost gallery wrap canvases, and unbelievably low shipping costs, HollywoodFotoGifts.com may be one of the best sources for photo gifts that you’ve never heard of.

Some of our clients have found success with promoting higher end packages by including a free porcelain photo ornament, or have thanked an important wedding client with a 10″ gold ringed plate with the client’s favorite photo in the middle.

If you ever find yourself needing something a little out of the ordinary – or just want to find some savings on items you order from your lab – check out HollywoodFotoGifts.com.

We specialize in providing high quality at a low price – HollywoodFotoGifts is no different.

Create a free account today (https://hollywoodfotogifts.com/main/signup.php) and review your downloadable price list.

It always pays to know what sources are available to you!

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