Studies show that forty hours “on the clock” each week equate to less than twenty hours of productive, focused work. How much more important then is it, then, to choose where we spend those hours of focused time?
When we don’t have time to do critical marketing because we have to spend time retouching blemishes, are we using our hours where they’ll do the most good?
What kind of edge could you get on your competition if they continue spending 10 hours a week on necessary (but routine) edits, and you’re able to spend those hours more productively?